Friday, October 29, 2010
"Christian Fashion."
Tuesday, October 19, 2010
Interview with Sakura Rose's Jessica Rogers
This past week, I had a little online interview with the owner of Sakura Rose, Jessica Rogers. Sakura Rose is a great chic online boutique that sells beautiful but modest clothing.
I personally love Sakura's camis! They're pretty but also helpful. I hate it when I constantly have to worry about bending down when wearing a low cut shirt. Her camis are high but at the same time long enough so they don't ride up in the back. Specially designed, you won't find them anywhere else!
Check out what Jessica had to say in her interview below and her site, http://sakurarose.com/.
She is also having a free shipping promotion going on too, so take advantage of that!
-Melody
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images from sakurarose.com
Interview with Jessica Rogers, owner of Sakura Rose
Were you always interested in fashion growing up?
Pretty much. I evolved fairly early from the standard “cutting out paper dolls” and “dressing up Barbie” to drawing my own outfits and ballgowns. By the time I was 11, I was reading the fashion section in the New York times and creating full collections in my sketchbook. For our fifth grade career fair I sewed my own fashion designer outfit-- though the construction was pretty shoddy, looking back!
As a teenager growing up, what was your favorite fashion designer/icon/trend?
Hmmm.... that’s not a good question to ask someone who grew up in the grunge/happy punk era of the 90’s. Plaid, jeans, and construction/hiking boots were everywhere. I did wear a gorgeous deep lipstick red Jones New York dress to prom. On the runway, I always admired the simplicity and clean cuts of Karan, Klein, Beene, and Tam. Now I would say I’m a little more adventurous in my fashion-- then, I liked everything very simple and aesthetically pared down.
What was the catalyst that set off the wonderful business you now have going, Sakura Rose?
Frustration! I was having such a hard time finding clothes that didn’t look like something my mother would wear but didn’t look sleazy, either. I kept saying that someone should really have a store with just nice, young, clothes that were cute but still modest. Since I’d always wanted to own a boutique, it occurred to me pretty quickly that “someone” could be me!
What was the idea or concept behind Sakura Rose?
We’ve always been about providing young, modern, modest clothes: contemporary styles with a classic sensibility to them. They’re the updated classics: a cropped plaid coat, a slim-cut shirtdress, a button-down cardigan. Our best-selling item is our Cami that Covers, a basic layering cami that comes up a little higher in front and is longer on the bottom. It’s a great example of the way a modern staple can be reworked to offer a little more coverage while still maintaining the cute look that’s popular right now.
What do you hope to achieve with Sakura Rose?
Our goal is to bless girls and women, remind them that they are beautiful, and inspire them to show off their beauty in a godly way. So many of us fall into the trap of feeling like we can either be cute and trendy, or we can dress in a way that’s holy. Our goal is to show the looks that are both. Along the way, we also share positive messages with the girls we meet at retreats and our “Beauty and Blessing” fashion shows, and we have developed a great community of Christian women and girls who work together at Sakura Rose.
If you could change one thing about current fashion trends, what would it be? Or rephrasing the question, what is your most “un-favorite” fashion trend?
Hmmm... usually I can name one right away, but I actually like a lot of this year’s trends. I love the muted colors and the flowy shapes right now. The tough trims, like studs, zippers, and other metallic candy, are also fun. I wouldn’t say this is a high-fashion trend, but one item I would never stock for the store are tees with the words “Hater” or “LOL” anywhere on them. And one perpetual frustration for us is that a lot of the really cute skirts our manufacturers offer us are cut just a little too short. We’ve been making more and more of our own skirts as a result.
Inspiration is behind all great fashion! Who or what would you consider a great source of inspiration for you?
Art and fashion can be inspired by anything around me. Usually colors are what inspire me, though, whether it’s the piercing blue of an Alaskan stream, or the just-ripe yellow-green of a farmer’s market pear. I get a lot of ideas from colors in nature, but I also like to steal trends and patterns from home decorating-- trends often surface there first!
What would describe your favorite fall outfit that you will be wearing a lot in 2010?
Every year I have a special “fashion show” wardrobe that I wear to our events. This year so far I am wearing our cropped twill jacket over a v-neck ruffle tee and lace camisole, with skinny jeans and embellished flats. As the weather’s been cooling off, I’ve been swapping that out with our great Vanessa Vest, a loose grey sweater-knit vest that’s to die for. It’s warm and cozy!
Thanks Jessica for your time!
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